Market Research

So what do your existing customers think of your product and service?  Will they return? Will they spread great word of mouth? How can you identify what future customers really want?

The answers to these questions and many more lie with your market research.  Using successful research techniques, Mercury Marketing will help you to establish current customer trends, and to identify future wants and needs for your products and services.

Choose from the following research services to help your business:

Questionnaire & Comment Card Design

  • Do you know how successful your advertising & promotional strategy is?        
  • Are your customers fully aware of all of your products and services?     
  • Do they have any future requirements?                
  • What do your customers think of your price, staff friendliness, delivery, price, and ambience?     
  • What are the real advantages of your products and services? & How can they be improved upon?

Customer Needs Analysis Reports

  • Design of market research questionnaire
  • Analysis of primary research data
  • Recommendations for current and future marketing activities
  • Market Research Report collated

Mystery Shops

  • Identifying how your employees, managers and competitors are performing will help to keep your competitive advantage
  • Mercury Marketing can conduct; Telephone, Company Visits and Face to Face mystery shop interviews